Once you figure out what you want to accomplish, the first step is to break the task into smaller sections so you can break up the repetitive work that you’ll need to do. For the marketing campaign, we found the easiest method was to start by identifying the goals of our page and the demographics of our target market, as well as the industry of our business. The more you identify your target market, the easier it will be to come up with the right message to attract them.
Once you have your goals set, it’s time to create a strategy. This is where most businesses fall short; it’s easier to create a plan than it is to put it into practice.
Once you’ve identified your goals, created a strategy, and identified what the best channels are for reaching your audience, you’ll be ready to design your website. We have developed our website from the ground up by looking at where the most traffic was coming from and what would connect with the audience we were trying to attract. We focused on creating a website that answered the common questions our customers had and also included all the resources they would need to operate successfully.
We focused on creating a site that would be a pain to leave, as it would force users to peruse the information to find what they were looking for. This created a better experience for our customers, as they can now easily find what they want to know on our website without spending an extra five minutes.
Having a website that is easily accessible is just one example of how to use a design to attract customers. By analyzing how the traffic coming to your site is looking for, you can also create a great marketing campaign.
We’ve already covered that you’ll need to build your website, but now it’s time to cover the other tools you need to make sure your site is working the way you want it to.
Testimonials are still a great tool to create trust in the public, as they speak to the credibility of the company as a whole. Even if someone is not satisfied with your product, you can still add a testimonial or two to show that you took the time to talk with customers who did not get what they wanted.
Local Network Advertising: Unlike advertising on a national or international level, local advertising has a smaller target audience, which means a lower cost per acquisition (CPA). This is cost-effective as we aren’t trying to reach the entire world with our marketing campaign.
Email Lists: When building a database, you will need to find the contact information for your customers who have bought or attended your product. You can use a tool like Constant Contact or Mailchimp to create your list. Be sure to use this information to schedule personalized content and offer special discounts and promotions.