https://mktgdev.com/tags/brand-activation/ Recent content in Brand Activation on Marketing Development Hugo en-us Sat, 22 Aug 2026 00:00:00 +0000 https://mktgdev.com/the-photo-walk-as-brand-activation-twenty-attendees-hundreds-of-assets-and-almost-no-media-spend/ Sat, 22 Aug 2026 00:00:00 +0000 https://mktgdev.com/the-photo-walk-as-brand-activation-twenty-attendees-hundreds-of-assets-and-almost-no-media-spend/ Twenty people are standing on a retail pavement with cameras around their necks. Behind them, a shopfront. To the right, a landscaped strip and a railing. They arrived because somebody posted a meeting point and a time, they will follow a route somebody else chose, and over the next three hours they will produce several hundred photographs of whatever that route passes. Nobody paid for that. Which is the entire reason photo walks keep getting sponsored.