https://mktgdev.com/tags/consumer-behavior/ Recent content in Consumer Behavior on Marketing Development Hugo en-us Mon, 17 Aug 2026 00:00:00 +0000 https://mktgdev.com/class-a-malls-are-beating-e-commerce-and-the-dome-is-why/ Mon, 17 Aug 2026 00:00:00 +0000 https://mktgdev.com/class-a-malls-are-beating-e-commerce-and-the-dome-is-why/ Look at what this building spends money on. A steel and glass dome ninety feet up. A drum of clerestory windows that lights nothing anybody needs lit. Four columns the width of a car. A marble staircase wide enough for a coronation, doing the job a pair of escalators would do for a fraction of the cost. None of it sells anything. All of it is on a maintenance schedule. https://mktgdev.com/local-trust-digital-pressure-why-independent-grocers-still-win-on-fairness/ Mon, 15 Dec 2025 00:00:00 +0000 https://mktgdev.com/local-trust-digital-pressure-why-independent-grocers-still-win-on-fairness/ The latest survey from Swiftly lands at an oddly reassuring moment for anyone who still believes local retail isn’t finished just yet. Nearly 80% of shoppers say they trust their neighborhood grocery store more than national giants like Amazon or Walmart when it comes to fair, personalized deals, a result that quietly undercuts the long-running assumption that scale automatically wins trust. It’s an old-fashioned advantage—earned over years of familiar faces, predictable pricing, and a sense that someone on the other side of the counter actually notices—but it turns out that advantage still matters, maybe more than ever, as food prices continue to test household budgets. https://mktgdev.com/t-mobiles-conectados-report-how-u.s.-latinos-are-shaping-the-mobile-future/ Thu, 25 Sep 2025 00:00:00 +0000 https://mktgdev.com/t-mobiles-conectados-report-how-u.s.-latinos-are-shaping-the-mobile-future/ At the inaugural Velocity Conference in Los Angeles, T-Mobile unveiled its Conectados: U.S. Latino Mobile Trends Report, offering one of the most comprehensive looks yet at how Latinos in the United States rely on mobile technology to connect, create, and thrive. The findings go well beyond basic phone usage, revealing how mobile devices serve as bridges across borders, engines of economic opportunity, and vital conduits for cultural expression. With Latinos making up more than a quarter of T-Mobile’s customer base, the carrier has a vested interest in understanding the community’s habits—and the results show Latinos are not just consumers of technology, but active shapers of its future. https://mktgdev.com/retro-cameras-a-marketing-experts-perspective-on-their-popularity/ Tue, 14 Nov 2023 00:00:00 +0000 https://mktgdev.com/retro-cameras-a-marketing-experts-perspective-on-their-popularity/ Retro cameras have been making a comeback in recent years, and for good reason. These classic cameras offer a unique shooting experience and produce photos with a distinctive look that is difficult to replicate with digital cameras. There are a number of reasons why retro cameras are so popular. Here are just a few: Nostalgia: Many people are drawn to retro cameras because they evoke a sense of nostalgia for a simpler time. https://mktgdev.com/navigating-customer-service-the-myth-and-reality-of-the-customer-is-always-right/ Sat, 02 Sep 2023 00:00:00 +0000 https://mktgdev.com/navigating-customer-service-the-myth-and-reality-of-the-customer-is-always-right/ The phrase “the customer is always right” is a business philosophy that suggests that businesses should prioritize customer satisfaction and strive to meet customer demands and preferences. However, it’s essential to understand that this saying is not an absolute truth but rather a guideline or a general principle. Here are a few important points to consider: Context Matters: The concept of the customer being right is more applicable in industries where customer service and satisfaction are critical, such as retail, hospitality, and service-oriented businesses. https://mktgdev.com/understanding-the-buyer-persona-and-how-to-target-them/ Thu, 02 Mar 2023 00:00:00 +0000 https://mktgdev.com/understanding-the-buyer-persona-and-how-to-target-them/ A buyer persona is a fictional representation of your ideal customer based on research and data. Understanding your buyer persona is important for targeting them effectively. Here are some tips for creating and targeting buyer personas: Conduct Research: To create a buyer persona, you need to conduct research on your target audience. This can include surveys, interviews, and social media analytics. Identify Demographics: Identify the demographics of your target audience such as age, gender, location, income, and education level. https://mktgdev.com/understanding-your-target-audience-and-the-most-effective-ways-to-reach-them/ Mon, 06 Feb 2023 00:00:00 +0000 https://mktgdev.com/understanding-your-target-audience-and-the-most-effective-ways-to-reach-them/ As a business, it’s crucial to understand your target audience and the most effective ways to reach them. With the abundance of information and sources available, it can be challenging to determine which ones are most trusted and credible. In this article, we will explore the different types of media and their impact on how, what, and where a business should communicate with its audience. Legacy media, such as television, radio, and print newspapers, have been the traditional sources of information for many years. https://mktgdev.com/profile-and-traits-of-status-obsessed-buyer/ Mon, 19 Dec 2022 00:00:00 +0000 https://mktgdev.com/profile-and-traits-of-status-obsessed-buyer/ A status-obsessed buyer is someone who is primarily motivated by the desire to acquire and display symbols of wealth and status. They may be willing to spend large amounts of money on luxury goods and services in order to impress others and demonstrate their social status. Here are ten possible traits of a status-obsessed buyer: Materialistic: They place a high value on material possessions and are likely to own a lot of expensive items. https://mktgdev.com/sneaky-marketing/ Thu, 14 Jul 2022 00:00:00 +0000 https://mktgdev.com/sneaky-marketing/ Sneaky marketing refers to marketing practices that are deceptive or misleading in nature. It is a term that is often used to describe marketing tactics that are designed to trick or manipulate consumers into making a purchase or taking some other desired action. Sneaky marketing practices can take many forms, such as misleading advertising, hidden fees or charges, bait and switch tactics, and false or exaggerated claims. These practices can be used to manipulate consumer perceptions, create false scarcity, or exploit vulnerabilities in order to increase sales or profits. https://mktgdev.com/why-younger-buyers-want-autonomy/ Thu, 23 Jun 2022 00:00:00 +0000 https://mktgdev.com/why-younger-buyers-want-autonomy/ Younger buyers may want autonomy for a variety of reasons. Some possible reasons include: Increased independence: Younger buyers may want more autonomy as they seek to establish their independence and assert their own decision-making power. Preference for self-service: Younger buyers may prefer self-service options, such as online shopping or automated customer service, as they offer convenience and control. Familiarity with technology: Younger buyers may be more comfortable and familiar with technology, and may prefer to use self-service options that involve technology. https://mktgdev.com/what-factors-favor-creation-of-the-most-valuable-brands/ Wed, 15 Jun 2022 00:00:00 +0000 https://mktgdev.com/what-factors-favor-creation-of-the-most-valuable-brands/ The most valuable brands are those that are able to consistently deliver value to consumers and create a strong and positive brand image. These brands are often able to command a premium price for their products and services, and enjoy a high level of customer loyalty and engagement. One of the key factors that contribute to the value of a brand is its ability to differentiate itself from competitors. Brands that are able to offer unique and innovative products or services, or that are able to position themselves as leaders in their industry, are often able to create a strong and distinct brand identity that sets them apart from competitors. https://mktgdev.com/how-to-plan-a-marketing-campaign/ Sun, 12 Jun 2022 00:00:00 +0000 https://mktgdev.com/how-to-plan-a-marketing-campaign/ Planning a marketing campaign involves a number of steps, including: Define your campaign objectives: The first step in planning a marketing campaign is to define your objectives. What do you hope to achieve with your campaign? Are you looking to increase brand awareness, drive sales, or generate leads? Clearly defining your objectives will help you focus your efforts and resources and track your progress towards achieving your goals. Identify your target audience: Next, identify your target audience. https://mktgdev.com/the-state-of-economy-sucks-inflation-is-a-tricky-problem/ Fri, 10 Jun 2022 00:00:00 +0000 https://mktgdev.com/the-state-of-economy-sucks-inflation-is-a-tricky-problem/ Inflation is a tricky problem that can have far-reaching consequences for individuals and the economy as a whole. It occurs when the general price level of goods and services in an economy increases over time, leading to a decline in the purchasing power of money. There are many factors that can contribute to inflation, including the demand for goods and services, the availability of credit, and the level of economic growth.