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    <title>European Identity on Marketing Development</title>
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      <title>National Identity vs. European Identity: A False Choice</title>
      <link>https://mktgdev.com/2026/04/09/national-identity-vs-european-identity/</link>
      <pubDate>Thu, 09 Apr 2026 00:00:00 +0000</pubDate>
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      <description>The debate is usually framed as a zero-sum competition: more European identity means less French identity, less Polish identity, less Greek identity. This framing drives most of the political conflict around EU integration and produces a considerable amount of heat without much light.&#xA;It is also empirically wrong. Surveys of European publics consistently find that strong national identity and meaningful European identity coexist without much tension in the majority of respondents.</description>
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