https://mktgdev.com/tags/growth/ Recent content in Growth on Marketing Development Hugo en-us Thu, 02 Apr 2026 00:00:00 +0000 https://mktgdev.com/2026/04/02/brand-positioning-for-growth/ Thu, 02 Apr 2026 00:00:00 +0000 https://mktgdev.com/2026/04/02/brand-positioning-for-growth/ Positioning is the most leveraged work in marketing and the most frequently skipped. Companies would rather launch a campaign than do the foundational thinking that determines whether the campaign can land. Here’s what real positioning work looks like — and why getting it right changes everything downstream. Positioning is not messaging. Messaging is what you say. Positioning is the place you occupy in the buyer’s mind relative to every alternative. You can have beautiful messaging built on confused positioning.