https://mktgdev.com/tags/industry-news/ Recent content in Industry News on Marketing Development Hugo en-us Wed, 06 May 2026 00:00:00 +0000 https://mktgdev.com/latination-media-names-monica-collins-vp-of-business-development/ Wed, 06 May 2026 00:00:00 +0000 https://mktgdev.com/latination-media-names-monica-collins-vp-of-business-development/ LatiNation Media, the independent, Latino-owned, English-language connected media network, has appointed Monica Collins as Vice President of Business Development. Collins, a multicultural media executive with deep experience in brand strategy and partnership development, will lead efforts to connect advertisers with LatiNation’s bilingual and English-first Latino audiences across the company’s full platform stack — LATV broadcast cable, the LatiNation app, and its digital properties. The hire signals a deliberate push by LatiNation to scale its commercial relationships at a moment when brand investment in Latino media is under pressure to move beyond demographic checkboxes. https://mktgdev.com/hightouch-raises-150m-series-d-at-2.75b-valuation-to-build-the-agentic-marketing-platform/ Thu, 30 Apr 2026 00:00:00 +0000 https://mktgdev.com/hightouch-raises-150m-series-d-at-2.75b-valuation-to-build-the-agentic-marketing-platform/ Hightouch has closed a $150 million Series D round led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at $2.75 billion. Iconiq Capital, Sapphire Ventures, Amplify Partners, Y-Combinator, and TD7 — the venture arm of The Trade Desk — also participated. The raise is the most significant bet yet on agentic marketing as a distinct infrastructure category. The company has grown over 100% in each of the past two years, driven by enterprise adoption of AI agents that automate marketing workflows end to end. https://mktgdev.com/paypal-launches-ads-id-a-deterministic-identity-solution-built-on-verified-commerce-data/ Mon, 27 Apr 2026 00:00:00 +0000 https://mktgdev.com/paypal-launches-ads-id-a-deterministic-identity-solution-built-on-verified-commerce-data/ PayPal has introduced PayPal Ads ID, a new advertising identifier designed to replace the probabilistic guesswork that underlies most digital identity solutions with signals drawn from verified, authenticated purchase relationships. The announcement addresses a persistent gap in digital advertising. According to the 2025 State of the Industry report, only 21% of brands, agencies, and publishers say they are very confident in their ability to accurately identify and reach target audiences across digital channels. https://mktgdev.com/semrush-launches-brand-visibility-operating-model-at-adobe-summit/ Tue, 21 Apr 2026 00:00:00 +0000 https://mktgdev.com/semrush-launches-brand-visibility-operating-model-at-adobe-summit/ Semrush used the Adobe Summit to announce a formal operating model built around what the company is calling “Brand Visibility”—a framework designed to replace channel-by-channel marketing execution with a coordinated system for managing how brands are discovered across both human and AI-mediated surfaces. The launch is accompanied by two research reports: Brand Visibility Orchestration: How to Execute on the Brand Visibility Operating Model and Brand Visibility in the AI Search Era: A Strategic Framework for CMOs. https://mktgdev.com/virtuous-secures-100m-funding-round-led-by-susquehanna-growth-equity-sge/ Thu, 19 Sep 2024 00:00:00 +0000 https://mktgdev.com/virtuous-secures-100m-funding-round-led-by-susquehanna-growth-equity-sge/ PHOENIX, Sept. 19, 2024 - Virtuous, the leading Responsive Fundraising Software helping nonprofits grow giving, today announced a minority growth investment through a funding round led by Susquehanna Growth Equity (SGE), an entrepreneur-centric growth equity firm. This significant investment will fuel Virtuous’ mission to accelerate product innovation and enhance services for its nonprofit customers. Accelerating Global Generosity Virtuous is at the forefront of transforming how nonprofits engage with their donors and volunteers to drive meaningful change. https://mktgdev.com/boatzon-and-johnson-johnson-inc.-jj-insurance-exclusively-partner-to-deliver-industry-first-quote-to-bind-insurance-rater-for-the-marine-industry/ Mon, 15 Apr 2024 00:00:00 +0000 https://mktgdev.com/boatzon-and-johnson-johnson-inc.-jj-insurance-exclusively-partner-to-deliver-industry-first-quote-to-bind-insurance-rater-for-the-marine-industry/ HOLLYWOOD, FL (April 15, 2024) – Boatzon, the leading digital retailing marine platform for buying and selling boats, and Johnson & Johnson Insurance, a leading national insurance MGA and wholesaler, announced today an exclusive partnership and the launch of the marine industry’s first comparative Insurance Rater that brings a seamless insurance process to boating. The Insurance rating platform will provide real-time insurance quotes and policy activation in minutes from multiple marine insurance companies. https://mktgdev.com/introducing-technologyconference.com-your-gateway-to-the-future-of-tech/ Thu, 24 Aug 2023 00:00:00 +0000 https://mktgdev.com/introducing-technologyconference.com-your-gateway-to-the-future-of-tech/ 🌟Are you passionate about all things tech? Eager to stay ahead of the curve in the ever-evolving world of technology? Look no further – welcome to TechnologyConference.com, your one-stop destination for discovering, exploring, and participating in the most cutting-edge tech events around the globe!🌟 🚀 Unleash Your Tech Enthusiasm: At TechnologyConference.com, we understand your insatiable curiosity for innovation. That’s why we’ve curated an extensive collection of tech events that cater to every interest and expertise level. https://mktgdev.com/artificial-intelligence-ai-will-be-selling-cars-by-2025/ Thu, 03 Aug 2023 00:00:00 +0000 https://mktgdev.com/artificial-intelligence-ai-will-be-selling-cars-by-2025/ Press Release Only a matter of time before ChatGPT can sell cars like a human salesperson, says Phyron CEO Prediction comes as Phyron adds world-first voiceover technology to its AI-powered video software Initially offered in 22+ languages, female and male, with adjustable tone and accents Cars advertised online with Phyron videos sell 3 to 5 days faster and drive 50% more traffic than those without Example AI video here: https://www.youtube.com/watch?v=ERZlPDaUsPY https://mktgdev.com/roku-and-best-buy-teaming-up-for-better-tv-experience-and-advertising-opportunities/ Fri, 10 Mar 2023 00:00:00 +0000 https://mktgdev.com/roku-and-best-buy-teaming-up-for-better-tv-experience-and-advertising-opportunities/ Roku and Best Buy have announced a first-to-market relationship to create a better TV experience for their mutual customers and partners. Best Buy will give shoppers exclusive access to Roku-branded TVs, and for the first time, is partnering with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. The companies will also pair industry-leading data to make TV advertising more relevant and performance-driven, and work together to target, optimize, and measure ads on Roku using Best Buy shopper data. https://mktgdev.com/free-marketing-tools-for-small-business-growth-in-neighborhoods/ Tue, 07 Mar 2023 00:00:00 +0000 https://mktgdev.com/free-marketing-tools-for-small-business-growth-in-neighborhoods/ Nextdoor, the neighborhood network, has announced a suite of free marketing tools aimed at helping small businesses grow in the face of economic challenges. The suite includes events, polls, video and unlimited business posts to create connections with a high-intent local audience. According to a recent survey of Nextdoor neighbors, 91% said that supporting small, local businesses was important to them, while 78% of neighbors patronized local businesses at least once a month.