https://mktgdev.com/tags/marketing-technology/ Recent content in Marketing Technology on Marketing Development Hugo en-us Thu, 30 Apr 2026 00:00:00 +0000 https://mktgdev.com/hightouch-raises-150m-series-d-at-2.75b-valuation-to-build-the-agentic-marketing-platform/ Thu, 30 Apr 2026 00:00:00 +0000 https://mktgdev.com/hightouch-raises-150m-series-d-at-2.75b-valuation-to-build-the-agentic-marketing-platform/ Hightouch has closed a $150 million Series D round led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at $2.75 billion. Iconiq Capital, Sapphire Ventures, Amplify Partners, Y-Combinator, and TD7 — the venture arm of The Trade Desk — also participated. The raise is the most significant bet yet on agentic marketing as a distinct infrastructure category. The company has grown over 100% in each of the past two years, driven by enterprise adoption of AI agents that automate marketing workflows end to end. https://mktgdev.com/email-marketing-in-the-attention-economy-how-to-actually-get-read/ Thu, 02 Apr 2026 00:00:00 +0000 https://mktgdev.com/email-marketing-in-the-attention-economy-how-to-actually-get-read/ Email marketing has been declared dead so many times that the obituaries have started to look absurd. The channel is alive — but the way most brands use it is not. The inbox is the most direct line to a buyer who has actively granted access. The average person checks email dozens of times a day. The question isn’t whether email works — it’s whether yours deserves to. Subject lines are the entire game. https://mktgdev.com/mailchimp-named-best-all-in-one-digital-marketing-platform-for-scalable-email-automation-and-audience-growth/ Wed, 17 Dec 2025 00:00:00 +0000 https://mktgdev.com/mailchimp-named-best-all-in-one-digital-marketing-platform-for-scalable-email-automation-and-audience-growth/ Better Business Advice has taken a close look at the digital marketing landscape and points clearly to Mailchimp as one of the most complete platforms available right now, and not just in a narrow, feature-checklist way, but in how the whole thing actually works together day to day. What stands out is how comfortably it handles the full marketing lifecycle inside a single environment, from first contact to long-term retention, without forcing teams to juggle half a dozen disconnected tools. https://mktgdev.com/virtuous-secures-100m-funding-round-led-by-susquehanna-growth-equity-sge/ Thu, 19 Sep 2024 00:00:00 +0000 https://mktgdev.com/virtuous-secures-100m-funding-round-led-by-susquehanna-growth-equity-sge/ PHOENIX, Sept. 19, 2024 - Virtuous, the leading Responsive Fundraising Software helping nonprofits grow giving, today announced a minority growth investment through a funding round led by Susquehanna Growth Equity (SGE), an entrepreneur-centric growth equity firm. This significant investment will fuel Virtuous’ mission to accelerate product innovation and enhance services for its nonprofit customers. Accelerating Global Generosity Virtuous is at the forefront of transforming how nonprofits engage with their donors and volunteers to drive meaningful change. https://mktgdev.com/technography-as-a-marketing-tool/ Mon, 18 Sep 2023 00:00:00 +0000 https://mktgdev.com/technography-as-a-marketing-tool/ In an era marked by the rapid advancement of technology and the proliferation of digital platforms, businesses are continually seeking innovative ways to connect with their target audiences. Traditional marketing strategies, while still relevant, are increasingly being supplemented and even supplanted by newer, more dynamic approaches. One such approach that has gained prominence in recent years is “technography.” Technography, the study and analysis of an individual’s digital footprint, is emerging as a powerful marketing tool that provides valuable insights into consumer behavior, preferences, and trends. https://mktgdev.com/in-demand-technology-jobs-for-marketing-development/ Fri, 03 Mar 2023 00:00:00 +0000 https://mktgdev.com/in-demand-technology-jobs-for-marketing-development/ Technology is changing the marketing landscape, creating new opportunities for businesses to connect with their customers. With the rise of digital marketing and automation tools, companies need professionals who can leverage technology to reach and engage their target audience. If you’re looking for a career in marketing development that combines technology and creativity, there are many exciting job opportunities to consider. In this article, we’ve compiled a list of seven in-demand technology jobs for marketing development in 2023. https://mktgdev.com/secure-your-marketing-strategies-with-vpn-stay-ahead-of-the-game/ Wed, 01 Mar 2023 00:00:00 +0000 https://mktgdev.com/secure-your-marketing-strategies-with-vpn-stay-ahead-of-the-game/ As a marketing professional, you may find yourself in situations where you need to access sensitive information or data while working remotely. Whether you’re working from a coffee shop or a hotel room, using a public Wi-Fi network can expose your device to security risks, making your data vulnerable to cyber-attacks. Fortunately, a Virtual Private Network (VPN) can provide you with an additional layer of security while you work remotely. https://mktgdev.com/how-has-the-shift-to-tech-impacted-the-role-of-a-marketing-specialist/ Wed, 22 Jun 2022 00:00:00 +0000 https://mktgdev.com/how-has-the-shift-to-tech-impacted-the-role-of-a-marketing-specialist/ The shift to tech has significantly impacted the role of a marketing specialist in a number of ways: Increased use of data and analytics: Marketing specialists are increasingly using data and analytics to inform and optimize their marketing efforts. This includes using tools such as Google Analytics and other data analytics platforms to track and measure the effectiveness of marketing campaigns, and using machine learning and artificial intelligence to analyze customer data and make predictions and recommendations about marketing actions to take. https://mktgdev.com/the-most-popular-corporate-digital-initiatives/ Sun, 12 Jun 2022 00:00:00 +0000 https://mktgdev.com/the-most-popular-corporate-digital-initiatives/ There are many popular corporate digital initiatives that businesses are implementing in order to improve efficiency, streamline processes, and enhance the customer experience. Some of the most popular corporate digital initiatives include: Digital transformation: Digital transformation refers to the process of using digital technologies to fundamentally change the way a business operates and delivers value to customers. This can involve implementing new systems and processes, automating manual tasks, and adopting new technologies such as artificial intelligence and machine learning. https://mktgdev.com/what-are-the-latest-trends-in-marketing-technology/ Fri, 10 Jun 2022 00:00:00 +0000 https://mktgdev.com/what-are-the-latest-trends-in-marketing-technology/ Here are a few of the latest trends in marketing technology: Artificial intelligence and machine learning: Artificial intelligence (AI) and machine learning are being increasingly used in marketing to analyze data and make predictions and recommendations about marketing actions to take. For example, AI can be used to analyze customer data and predict which products or services a customer is most likely to purchase, or to optimize the content and timing of marketing campaigns.