https://mktgdev.com/tags/media-business/ Recent content in Media Business on Marketing Development Hugo en-us Sun, 16 Aug 2026 00:00:00 +0000 https://mktgdev.com/which-websites-survive-ai-search-and-which-ones-dont/ Sun, 16 Aug 2026 00:00:00 +0000 https://mktgdev.com/which-websites-survive-ai-search-and-which-ones-dont/ The sites that come through this intact all have one thing in common. They own something a language model can’t just restate. Everything else is downstream of that. Start with the damage, because it’s worse than the averages suggest and it isn’t distributed evenly. Over roughly two years, small publishers lost about 60% of their search referrals. Mid-sized sites lost around 47%. The big ones lost 22%. Google Search page views across the web fell about a third in a single year. https://mktgdev.com/latination-media-names-monica-collins-vp-of-business-development/ Wed, 06 May 2026 00:00:00 +0000 https://mktgdev.com/latination-media-names-monica-collins-vp-of-business-development/ LatiNation Media, the independent, Latino-owned, English-language connected media network, has appointed Monica Collins as Vice President of Business Development. Collins, a multicultural media executive with deep experience in brand strategy and partnership development, will lead efforts to connect advertisers with LatiNation’s bilingual and English-first Latino audiences across the company’s full platform stack — LATV broadcast cable, the LatiNation app, and its digital properties. The hire signals a deliberate push by LatiNation to scale its commercial relationships at a moment when brand investment in Latino media is under pressure to move beyond demographic checkboxes. https://mktgdev.com/global-entertainment-media-industry-set-to-reach-new-heights-advertising-revenue-to-surpass-1-trillion-by-2026/ Fri, 12 Jul 2024 00:00:00 +0000 https://mktgdev.com/global-entertainment-media-industry-set-to-reach-new-heights-advertising-revenue-to-surpass-1-trillion-by-2026/ The global entertainment and media (E&M) industry continues to thrive, with total revenues projected to rise from approximately US$2.65 trillion in 2023 to nearly US$3.2 trillion by 2028. A key driver of this growth is the advertising sector, expected to surpass US$1 trillion by 2026, highlighting a significant shift towards digital and online advertising. Key Highlights: Advertising Revenue Surge: Projected to grow by 28% through 2028, advertising revenue is set to account for about 53% of the total E&M industry’s growth over the next five years. https://mktgdev.com/technologies.org-the-premier-platform-for-tech-press-release-distribution/ Sun, 07 Jul 2024 00:00:00 +0000 https://mktgdev.com/technologies.org-the-premier-platform-for-tech-press-release-distribution/ Technologies.org is revolutionizing the landscape of press release distribution with its cutting-edge platform designed specifically for tech-related content. As the demand for timely and accurate dissemination of technology news continues to grow, Technologies.org stands at the forefront, offering unparalleled services that cater to the unique needs of tech companies, startups, and industry leaders. Built with the modern tech landscape in mind, Technologies.org provides an intuitive and robust platform that ensures your press releases reach the right audience. https://mktgdev.com/the-content-patterns-defining-made-for-advertising-mfa-websites/ Sat, 06 Jul 2024 00:00:00 +0000 https://mktgdev.com/the-content-patterns-defining-made-for-advertising-mfa-websites/ “Made for Advertising” (MFA) websites are a controversial aspect of the internet landscape. These sites are often characterized by their primary focus on generating revenue through advertising, rather than providing valuable content or a meaningful user experience. Understanding the content patterns across MFA websites can shed light on their tactics and the reasons they can be so effective, yet often frustrating for users. One of the most recognizable patterns in MFA websites is their heavy reliance on clickbait headlines and sensational content. https://mktgdev.com/understanding-your-target-audience-and-the-most-effective-ways-to-reach-them/ Mon, 06 Feb 2023 00:00:00 +0000 https://mktgdev.com/understanding-your-target-audience-and-the-most-effective-ways-to-reach-them/ As a business, it’s crucial to understand your target audience and the most effective ways to reach them. With the abundance of information and sources available, it can be challenging to determine which ones are most trusted and credible. In this article, we will explore the different types of media and their impact on how, what, and where a business should communicate with its audience. Legacy media, such as television, radio, and print newspapers, have been the traditional sources of information for many years.