https://mktgdev.com/tags/public-relations/ Recent content in Public Relations on Marketing Development Hugo en-us Sun, 09 Aug 2026 00:00:00 +0000 https://mktgdev.com/stunt-marketing-economics-what-a-street-activation-actually-buys-and-how-to-price-it/ Sun, 09 Aug 2026 00:00:00 +0000 https://mktgdev.com/stunt-marketing-economics-what-a-street-activation-actually-buys-and-how-to-price-it/ Somebody on a marketing team signed off on trucking snow into a city centre so a snowmobile could sit on it for an afternoon. That is a line item. It went through a budget review, it beat something else for the money, and someone will be asked at the end of the quarter whether it worked. This is a walkthrough of how that decision gets made, where the numbers go soft, and what a planner should actually be underwriting.