https://mktgdev.com/tags/semrush/ Recent content in Semrush on Marketing Development Hugo en-us Tue, 21 Apr 2026 00:00:00 +0000 https://mktgdev.com/2026/04/21/semrush-launches-brand-visibility-operating-model-at-adobe-summit/ Tue, 21 Apr 2026 00:00:00 +0000 https://mktgdev.com/2026/04/21/semrush-launches-brand-visibility-operating-model-at-adobe-summit/ Semrush used the Adobe Summit to announce a formal operating model built around what the company is calling “Brand Visibility”—a framework designed to replace channel-by-channel marketing execution with a coordinated system for managing how brands are discovered across both human and AI-mediated surfaces. The launch is accompanied by two research reports: Brand Visibility Orchestration: How to Execute on the Brand Visibility Operating Model and Brand Visibility in the AI Search Era: A Strategic Framework for CMOs.