https://mktgdev.com/tags/web-analytics/ Recent content in Web Analytics on Marketing Development Hugo en-us Fri, 22 May 2026 00:00:00 +0000 https://mktgdev.com/traffic-breadth-is-expanding-faster-than-the-headline-numbers-suggest/ Fri, 22 May 2026 00:00:00 +0000 https://mktgdev.com/traffic-breadth-is-expanding-faster-than-the-headline-numbers-suggest/ The topline metrics look fairly stable at first glance — 17.1k visits across 65 sites with visits up 6.34%, page views essentially flat at +0.45%, and median load time improving 5.45% to 1.72 seconds — but the more interesting story is underneath the surface. The portfolio is becoming less dependent on a single domain and more diversified across multiple mid-sized properties. That usually matters more long term than one site exploding for a week and then fading.