Our latest US Consumer Pulse Survey shows there are good reasons for US retailers to be optimistic. Here are three reasons why and what #retailers can do to capture value ➡ https://t.co/u252GD1RjS pic.twitter.com/0UJBmA3Me1 — McKinsey & Company (@McKinsey) November 29, 2022

Why influencers are generating higher engagement rates than other marketing strategies. https://t.co/5VUiQJYG0I — Harvard Business Review (@HarvardBiz) November 29, 2022

The Game-Changing Influencer Marketing Network Enables Brands and Creators to Connect, Create and Execute TAMPA, Fla., August 03, 2022 - Glewee, the easiest and fastest all-in-one influencer marketing network, today announced a $9M seed-funding round structured and arranged by Deuterium Capital Management, a boutique investment advisory firm based in Tampa, Florida. Glewee’s self-service web-based platform and iOS creator application connects brand marketers and advertisers with thousands of pre-vetted verified influencers that collectively bring more than 1.

The methods Sephora uses to get you to spend money pic.twitter.com/6fCtHughX3 — Business Insider (@BusinessInsider) July 14, 2022

While there is a healthy amount of skepticism about the #metaverse, leading brands are already rewriting the rules of marketing. Creating effective customer engagement will require its own evolving recipe for success. Here are some ways to get started: https://t.co/XmG4m2zI5X pic.twitter.com/l14gqIp5wv — McKinsey & Company (@McKinsey) July 10, 2022

A sea change is here—regulatory changes are limiting how companies can store, use, and sell data. These will affect all elements of digital #marketing—targeting, optimization, reporting, and measurement—and are critical for all marketers to understand. https://t.co/6NyIw0Qx8w pic.twitter.com/o6379zNdup — Boston Consulting Group (@BCG) July 8, 2022

Growth investment will fuel expansion of Konnecto’s team and enable continued investment in innovation to capitalize on immense demand for its solution from enterprises globally TEL AVIV, Israel and NEW YORK, June 28, 2022 - Konnecto, the prescriptive marketing platform pioneering the category of path-to-purchase optimization, today announced that it has secured $21M in Series A financing led by PeakSpan Capital. Existing investors TPY Capital, Mindset Ventures, Differential Ventures, SeedIL Ventures, and Magna Capital Partners also participated in the oversubscribed round, bringing the total capital raised by Konnecto to $29M to date.

"Influencers are storytellers using their stories to attract and move people." South Korea is a global powerhouse in influencer marketing. Here's how content creators are boosting the Korean economy and culture https://t.co/nkjMcVHbOh (via @QuickTake) pic.twitter.com/vyiIjjNBKO — Bloomberg (@business) June 28, 2022

What is the difference between a good and an excellent customer experience? Empathy. Surprisingly, in our study, humans performed worse in this area than any other experience dimension, including demonstrating understanding or trustworthiness. https://t.co/rCuRODbdbW pic.twitter.com/kFq9nwFk4p — Boston Consulting Group (@BCG) June 25, 2022 It’s actually quite simple. The idea is to create a great customer experience that’s consistent with the promise that was created. You might be familiar with the principles of continuous improvement, which help customers feel like they have more control over their experience, like they are in the driver’s seat, and that you care more about them than the service.

Marketing is the first line of sight into the values and purpose behind a brand. Learn more about authentically inclusive marketing in our new 2022 #GlobalMarketingTrends. #QueerAllYear https://t.co/D3Djo2DmN2 pic.twitter.com/DnKNOo5Iwb — Deloitte Insights (@DeloitteInsight) June 24, 2022