Recent Posts
Konnecto Raises $21M for Prescriptive Path-to-Purchase Optimization Platform
Growth investment will fuel expansion of Konnecto’s team and enable continued investment in innovation to capitalize on immense demand for its solution from enterprises globally
TEL AVIV, Israel and NEW YORK, June 28, 2022 - Konnecto, the prescriptive marketing platform pioneering the category of path-to-purchase optimization, today announced that it has secured $21M in Series A financing led by PeakSpan Capital. Existing investors TPY Capital, Mindset Ventures, Differential Ventures, SeedIL Ventures, and Magna Capital Partners also participated in the oversubscribed round, bringing the total capital raised by Konnecto to $29M to date.
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South Korea is a global powerhouse in influencer marketing
"Influencers are storytellers using their stories to attract and move people."
South Korea is a global powerhouse in influencer marketing. Here's how content creators are boosting the Korean economy and culture https://t.co/nkjMcVHbOh (via @QuickTake) pic.twitter.com/vyiIjjNBKO
— Bloomberg (@business) June 28, 2022
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What is the difference between a good and an excellent customer experience?
What is the difference between a good and an excellent customer experience? Empathy. Surprisingly, in our study, humans performed worse in this area than any other experience dimension, including demonstrating understanding or trustworthiness. https://t.co/rCuRODbdbW pic.twitter.com/kFq9nwFk4p
— Boston Consulting Group (@BCG) June 25, 2022 It’s actually quite simple. The idea is to create a great customer experience that’s consistent with the promise that was created. You might be familiar with the principles of continuous improvement, which help customers feel like they have more control over their experience, like they are in the driver’s seat, and that you care more about them than the service.
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Marketing is the first line of sight into the values and purpose behind a brand
Marketing is the first line of sight into the values and purpose behind a brand. Learn more about authentically inclusive marketing in our new 2022 #GlobalMarketingTrends. #QueerAllYear https://t.co/D3Djo2DmN2 pic.twitter.com/DnKNOo5Iwb
— Deloitte Insights (@DeloitteInsight) June 24, 2022
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Marketing budgets are on rise
Marketing budgets are climbing back from historical lows but there’s still ground to make up 📈 What do these budgets look like in 2022? @Gartner_MKTG's annual CMO Spend and Strategy Survey provides a snapshot 📷 Learn more here: https://t.co/8JWpSzZ3dP #GartnerMKTG #CMO pic.twitter.com/htnzQNTbDr
— Gartner (@Gartner_inc) June 23, 2022
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Younger buyers want autonomy
From clothing boutiques to purchasing cars—younger buyers want autonomy. When it comes to interacting with service providers, 70% of younger buyers say that they try to use bots and self-service tools and avoid dealing with sales agents. https://t.co/EQMaH9TYBV pic.twitter.com/xDSJusv9zf
— Boston Consulting Group (@BCG) June 23, 2022
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How has the shift to tech impacted the role of a marketing specialist?
How has the shift to #tech impacted the role of a #marketing specialist? Since 2016, 20% of the skills in demand today for marketing specialists are new and another 40% have changed significantly in terms of their performance. https://t.co/NYUK719hn5 pic.twitter.com/a2e8F2qZhL
— Boston Consulting Group (@BCG) June 21, 2022
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Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV
BENTONVILLE, Ark. & SAN JOSE, Calif., June 16, 2022 - Walmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced today a first-of-its-kind partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku, America’s #1 TV streaming platform*.
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The combined value of the world’s Top 100 most valuable brands has increased by 23% to $8.7 trillion over 2021
“The combined value of the world’s Top 100 most valuable brands has increased by 23% to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy. Thirty-seven brands improved their ranking this year. In 2022, over three quarters of brand value originated from US companies. Media & Entertainment, Business Solutions & Technology Providers and Retail categories account for over half of the total value of the Top 100 ranking.
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CommerceNext 2022 to Focus on the Future of Digital Commerce
Press Release
Announces Final Agenda to include 100+ Speakers Across 50+ Sessions
NEW YORK, June 14, 2022 - CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced the final agenda of its in-person conference scheduled for June 21-22, 2022, at the New York Hilton Midtown. The event will feature a dynamic community of trailblazers and change-makers, including 1200+ attendees and over 100 confirmed speakers from leading retailers, DTC brands and innovative technology companies, including American Eagle, Old Navy, Gopuff, Olaplex, Tapestry, Neiman Marcus and many more.
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