Growth investment will fuel expansion of Konnecto’s team and enable continued investment in innovation to capitalize on immense demand for its solution from enterprises globally TEL AVIV, Israel and NEW YORK, June 28, 2022 - Konnecto, the prescriptive marketing platform pioneering the category of path-to-purchase optimization, today announced that it has secured $21M in Series A financing led by PeakSpan Capital. Existing investors TPY Capital, Mindset Ventures, Differential Ventures, SeedIL Ventures, and Magna Capital Partners also participated in the oversubscribed round, bringing the total capital raised by Konnecto to $29M to date.

"Influencers are storytellers using their stories to attract and move people." South Korea is a global powerhouse in influencer marketing. Here's how content creators are boosting the Korean economy and culture https://t.co/nkjMcVHbOh (via @QuickTake) pic.twitter.com/vyiIjjNBKO — Bloomberg (@business) June 28, 2022

What is the difference between a good and an excellent customer experience? Empathy. Surprisingly, in our study, humans performed worse in this area than any other experience dimension, including demonstrating understanding or trustworthiness. https://t.co/rCuRODbdbW pic.twitter.com/kFq9nwFk4p — Boston Consulting Group (@BCG) June 25, 2022 It’s actually quite simple. The idea is to create a great customer experience that’s consistent with the promise that was created. You might be familiar with the principles of continuous improvement, which help customers feel like they have more control over their experience, like they are in the driver’s seat, and that you care more about them than the service.

Marketing is the first line of sight into the values and purpose behind a brand. Learn more about authentically inclusive marketing in our new 2022 #GlobalMarketingTrends. #QueerAllYear https://t.co/D3Djo2DmN2 pic.twitter.com/DnKNOo5Iwb — Deloitte Insights (@DeloitteInsight) June 24, 2022

Marketing budgets are climbing back from historical lows but there’s still ground to make up 📈 What do these budgets look like in 2022? @Gartner_MKTG's annual CMO Spend and Strategy Survey provides a snapshot 📷 Learn more here: https://t.co/8JWpSzZ3dP #GartnerMKTG #CMO pic.twitter.com/htnzQNTbDr — Gartner (@Gartner_inc) June 23, 2022

How has the shift to #tech impacted the role of a #marketing specialist? Since 2016, 20% of the skills in demand today for marketing specialists are new and another 40% have changed significantly in terms of their performance. https://t.co/NYUK719hn5 pic.twitter.com/a2e8F2qZhL — Boston Consulting Group (@BCG) June 21, 2022

World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & SAN JOSE, Calif., June 16, 2022 - Walmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced today a first-of-its-kind partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku, America’s #1 TV streaming platform*.

Press Release Announces Final Agenda to include 100+ Speakers Across 50+ Sessions NEW YORK, June 14, 2022 - CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced the final agenda of its in-person conference scheduled for June 21-22, 2022, at the New York Hilton Midtown. The event will feature a dynamic community of trailblazers and change-makers, including 1200+ attendees and over 100 confirmed speakers from leading retailers, DTC brands and innovative technology companies, including American Eagle, Old Navy, Gopuff, Olaplex, Tapestry, Neiman Marcus and many more.