How has the shift to tech impacted the role of a marketing specialist?

The shift to tech has significantly impacted the role of a marketing specialist in a number of ways:

Increased use of data and analytics: Marketing specialists are increasingly using data and analytics to inform and optimize their marketing efforts. This includes using tools such as Google Analytics and other data analytics platforms to track and measure the effectiveness of marketing campaigns, and using machine learning and artificial intelligence to analyze customer data and make predictions and recommendations about marketing actions to take.

Increased focus on digital marketing: Marketing specialists are focusing more on digital marketing efforts, as consumers are increasingly using digital channels to research and purchase products and services. This includes using social media, email marketing, content marketing, and other digital tactics to reach and engage with customers.

Increased focus on customer experience: Marketing specialists are placing a greater emphasis on customer experience, as consumers are becoming more savvy and have higher expectations for the way they interact with brands. This includes using customer data and insights to create personalized and seamless experiences across all channels and touchpoints.

Increased use of technology: Marketing specialists are using a wide range of technology tools and platforms to support their marketing efforts, including marketing automation software, CRM systems, and content management systems.

Overall, the shift to tech has significantly impacted the role of a marketing specialist by increasing the use of data and analytics, focusing more on digital marketing, placing a greater emphasis on customer experience, and using a wide range of technology tools and platforms to support marketing efforts.