How has the shift to tech impacted the role of a marketing specialist?

June 22, 2022

How has the shift to #tech impacted the role of a #marketing specialist? Since 2016, 20% of the skills in demand today for marketing specialists are new and another 40% have changed significantly in terms of their performance. https://t.co/NYUK719hn5 pic.twitter.com/a2e8F2qZhL
— Boston Consulting Group (@BCG) June 21, 2022