Why younger buyers want autonomy

Younger buyers may want autonomy for a variety of reasons. Some possible reasons include:

Increased independence: Younger buyers may want more autonomy as they seek to establish their independence and assert their own decision-making power.

Preference for self-service: Younger buyers may prefer self-service options, such as online shopping or automated customer service, as they offer convenience and control.

Familiarity with technology: Younger buyers may be more comfortable and familiar with technology, and may prefer to use self-service options that involve technology.

Expectation of personalized experiences: Younger buyers may expect personalized experiences that are tailored to their individual needs and preferences, and may prefer self-service options that allow them to customize their own experiences.

Overall, younger buyers may want autonomy for a variety of reasons, including a desire for independence, a preference for self-service, familiarity with technology, and an expectation of personalized experiences.