What is the difference between a good and an excellent customer experience?
What is the difference between a good and an excellent customer experience? Empathy. Surprisingly, in our study, humans performed worse in this area than any other experience dimension, including demonstrating understanding or trustworthiness. https://t.co/rCuRODbdbW pic.twitter.com/kFq9nwFk4p
— Boston Consulting Group (@BCG) June 25, 2022
It’s actually quite simple. The idea is to create a great customer experience that’s consistent with the promise that was created. You might be familiar with the principles of continuous improvement, which help customers feel like they have more control over their experience, like they are in the driver’s seat, and that you care more about them than the service.
While this sounds great, it isn’t always possible. And in many cases it’s simply too much for even a small business to achieve, in addition to the problem of dealing with a disjointed system of processes. But that’s not always the case. We have to remember that both poor service and poor customer experience can have a negative impact on business. One of the greatest mistakes that we make is thinking that our service and customer experience can be fully linear. If that’s the case, the other areas of the business will suffer as well.
We’re all in the service industry, after all. Our reputation means everything. And if we’re not delivering great customer experience then we are missing out on sales. But how can we improve?
Develop A Strong In-House Team
For some people, all you need is good employees. If you’ve got smart people who know what they are doing and know their jobs well, you can expect customers to be pleased with their experience. But it’s important to remember that this isn’t always the case. Having an excellent customer experience means a lot more than having a team that’s experienced.
We must go above and beyond the basics and hire individuals that have been around the block. Hire those people that you can trust and train them well. The most important thing that you can do is invest in your customer service. You need to teach these people everything that they need to know to have a positive customer experience and to be able to work effectively.
An excellent customer experience does not mean you have a great team. This is an ongoing process and you need to stay involved and make sure that the team can develop. No business is perfect and we have to keep reminding ourselves of this.
Companies like Facebook and Amazon have created truly excellent teams. These teams have experienced people and passionate teams that work towards the same goal. They all know what it means to be part of the team and act accordingly. These are examples of customer service at its best.
The practice of selling experiences over products will help your customer service and customer experience. This is all about the customer experience. What you do to improve it is what will have the greatest impact on your business. That’s what you need to think about when looking for a new employee. It’s also important to make sure that you’re looking for people that are passionate about the service experience and will go above and beyond what is required.
When you combine these together you will have a great customer service experience. But it takes a lot more than just two things to get this going.
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