Roku and Best Buy teaming up for better TV experience and advertising opportunities

Roku and Best Buy have announced a first-to-market relationship to create a better TV experience for their mutual customers and partners. Best Buy will give shoppers exclusive access to Roku-branded TVs, and for the first time, is partnering with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. The companies will also pair industry-leading data to make TV advertising more relevant and performance-driven, and work together to target, optimize, and measure ads on Roku using Best Buy shopper data. This relationship signals an ambition to accelerate the shift into streaming TV and retail media.