Hightouch Raises $150M Series D at $2.75B Valuation to Build the Agentic Marketing Platform
Hightouch has closed a $150 million Series D round led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at $2.75 billion. Iconiq Capital, Sapphire Ventures, Amplify Partners, Y-Combinator, and TD7 — the venture arm of The Trade Desk — also participated. The raise is the most significant bet yet on agentic marketing as a distinct infrastructure category.
The company has grown over 100% in each of the past two years, driven by enterprise adoption of AI agents that automate marketing workflows end to end. Customers include Domino’s, PetSmart, DraftKings, Ramp, and Whoop.
The core thesis behind Hightouch is that AI has underdelivered in marketing not because the models are weak, but because they lack access to what actually drives marketing decisions: brand context, proprietary customer data, and the orchestration layer that connects intent to execution across email, SMS, advertising, and web. Most AI marketing tools have been content generators. Hightouch is positioning itself as the operating system underneath — an agentic platform built on an enterprise context layer that combines customer data, brand knowledge, and cross-channel orchestration so AI agents can run continuously, surface opportunities, and execute campaigns without waiting for a human to write a brief.
Goldman Sachs partner Darren Cohen framed it plainly: enterprises are deploying AI agents directly on top of their most trusted data systems, and that approach defines the next category of marketing infrastructure.
The funding will expand Hightouch’s capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution. The destination is an end-to-end system for agentic marketing — a category that, until recently, didn’t have a name. It does now.