LatiNation Media Names Monica Collins VP of Business Development
LatiNation Media, the independent, Latino-owned, English-language connected media network, has appointed Monica Collins as Vice President of Business Development. Collins, a multicultural media executive with deep experience in brand strategy and partnership development, will lead efforts to connect advertisers with LatiNation’s bilingual and English-first Latino audiences across the company’s full platform stack — LATV broadcast cable, the LatiNation app, and its digital properties.
The hire signals a deliberate push by LatiNation to scale its commercial relationships at a moment when brand investment in Latino media is under pressure to move beyond demographic checkboxes. Gisella Fu-Ripp, LatiNation’s Senior Vice President of Sales, framed the appointment around cultural fluency as a commercial asset: Collins is expected to build partnerships that deliver authenticity alongside measurable results, with a mandate that spans revenue growth, brand collaboration, and multiplatform expansion.
Collins comes to LatiNation from My Code, where she developed high-impact campaigns for Fortune 500 advertisers targeting diverse audiences at scale. Earlier roles at Azteca America and Entravision gave her direct exposure to the structural challenges brands face navigating the Latino and digital media landscape — a market that has long been underfunded relative to its consumer influence.
An Asian-Ecuadorian immigrant and U.S. citizen, Collins brings a compound perspective to her work: not just strategic, but biographical. Her approach centers on pulling brands away from translation-as-strategy and toward the harder work of cultural specificity — understanding audience identity as a precondition for resonance, not an afterthought.
“Multicultural audiences are not niche — they’re shaping the future of the American consumer,” Collins said. “At LatiNation, we’re helping brands move beyond surface-level representation and into real cultural connection through storytelling, partnerships, and media environments that truly resonate.”
LatiNation Media reaches Gen Z and Millennial Latinos across streaming, social, and digital platforms. With 25 years of content production and a growing slate of originals, live events, and branded content solutions, the network positions itself as the primary entry point for brands seeking access to one of the most demographically significant — and commercially underserved — audiences in the U.S.