Travel blogs have become powerful tools for travel marketing, serving as dynamic platforms that influence travel decisions, inspire wanderlust, and promote destinations, products, and services. The evolution of travel blogging from personal journals to influential marketing channels can be attributed to several key factors. Firstly, the authenticity and personal touch of travel blogs create a unique connection with readers. Unlike traditional advertisements, travel blogs provide first-hand accounts, detailed experiences, and personal stories that resonate with potential travelers.