“Made for Advertising” (MFA) websites are a controversial aspect of the internet landscape. These sites are often characterized by their primary focus on generating revenue through advertising, rather than providing valuable content or a meaningful user experience. Understanding the content patterns across MFA websites can shed light on their tactics and the reasons they can be so effective, yet often frustrating for users. One of the most recognizable patterns in MFA websites is their heavy reliance on clickbait headlines and sensational content.