The global entertainment and media (E&M) industry continues to thrive, with total revenues projected to rise from approximately US$2.65 trillion in 2023 to nearly US$3.2 trillion by 2028. A key driver of this growth is the advertising sector, expected to surpass US$1 trillion by 2026, highlighting a significant shift towards digital and online advertising. Key Highlights: Advertising Revenue Surge: Projected to grow by 28% through 2028, advertising revenue is set to account for about 53% of the total E&M industry’s growth over the next five years.