A Gartner survey conducted in April and May 2024 revealed that only 52% of senior marketing leaders, including CMOs, were able to prove marketing’s value and receive credit for contributing to business outcomes. The survey highlighted that nearly half of CMOs feel that marketing is viewed as an expense rather than a strategic investment, with CFOs (40%) and CEOs (39%) being the most skeptical of marketing’s value. One of the key strategies for overcoming this challenge is adopting a long-term, holistic view of marketing’s impact, which has proven successful for 41% of leaders.

In the fast-paced and ever-evolving world of business, staying ahead of the competition requires a keen understanding of market trends, consumer behavior, and emerging opportunities. Our extensive collection of market research reports provides invaluable insights across a wide array of industries, enabling businesses to make informed strategic decisions. Each report is meticulously crafted by industry experts, offering in-depth analysis, key statistics, and actionable recommendations. Market Research Report: AI in DevOps Market Research Report: Generative AI Investment and Trends in IT Spending Market Potential of Lithium–Sulfur Batteries The Impact of Artificial Intelligence on the Accounting Profession The Escalating Crisis: Unchecked Growth of U.

The global entertainment and media (E&M) industry continues to thrive, with total revenues projected to rise from approximately US$2.65 trillion in 2023 to nearly US$3.2 trillion by 2028. A key driver of this growth is the advertising sector, expected to surpass US$1 trillion by 2026, highlighting a significant shift towards digital and online advertising. Key Highlights: Advertising Revenue Surge: Projected to grow by 28% through 2028, advertising revenue is set to account for about 53% of the total E&M industry’s growth over the next five years.