In an era marked by the rapid advancement of technology and the proliferation of digital platforms, businesses are continually seeking innovative ways to connect with their target audiences. Traditional marketing strategies, while still relevant, are increasingly being supplemented and even supplanted by newer, more dynamic approaches. One such approach that has gained prominence in recent years is “technography.” Technography, the study and analysis of an individual’s digital footprint, is emerging as a powerful marketing tool that provides valuable insights into consumer behavior, preferences, and trends.