J and L Marketing Reports 42 Percent Revenue Growth as It Expands Into Connected TV

J&L Marketing says its revenue grew 42% from 2023 to 2025, a period in which the Louisville agency expanded its work in automation, connected television and video. The company announced the figure on October 26 after placing 19th on a regional ranking of fast-growing private businesses.

The growth figure tells a buyer that the agency expanded. It does not establish how much of that increase came from new customers, bigger accounts or services added to existing contracts. Nor does it show whether the campaigns produced more profitable sales for clients. Those are different measures, and they matter more when an advertiser is deciding where to put the next dollar.

The agency also says it has a 92% client retention rate across more than 1,000 digital clients. The announcement does not explain the period used to calculate retention, whether the rate is measured by account or revenue, or how short contracts are treated. A large client base makes the figure interesting; the missing definition makes it hard to compare with another agency’s number.

What connected television buys

Connected TV offers advertisers access to streaming inventory on televisions and other connected devices. Its appeal is the combination of video presentation with audience selection and reporting that can be more granular than a conventional local television buy.

The buying questions are practical. A business should ask which apps and publishers carry its ads, how often an individual household sees them, whether the audience is defined by household, device or geography, and how much of the budget goes to media versus platform and agency fees. A low quoted cost per thousand impressions can be less attractive once repeated exposures and inventory quality are accounted for.

For a local retailer or auto dealer, a campaign can be built around a defined sales area. But a household seeing an ad is not the same as a household visiting a showroom because of it. A test using comparable markets, or an agreed period without the campaign, can help estimate incremental visits or sales. Neither approach is perfect, especially with small budgets, but both pose a better question than a report full of impressions.

Automation needs a baseline

J&L says its technology and use of AI and automation improve campaign precision and help clients see what drives results. The announcement does not quantify the improvement or disclose a client-level comparison. Buyers can still ask for one: the cost per qualified lead before and after a change, the share of leads that became customers, and the revenue attributed to those customers under a clearly stated method.

A qualified lead also needs a definition. For a dealer, a form submission with no valid contact information should not be priced the same way as an appointment that takes place. For another retailer, the useful outcome may be a completed sale rather than a lead at all. The reporting agreement should say which outcome controls the fee and which data the advertiser can inspect.

Agency growth and client retention can be useful signals when selecting a partner. The buying decision still rests on a narrower test: can the agency explain what it will buy, what it will measure, and what happens if the campaign falls short?