Below you will find pages that utilize the taxonomy term “Brand Activation”
Posts
The Photo Walk as Brand Activation: Twenty Attendees, Hundreds of Assets, and Almost No Media Spend
Twenty people are standing on a retail pavement with cameras around their necks. Behind them, a shopfront. To the right, a landscaped strip and a railing. They arrived because somebody posted a meeting point and a time, they will follow a route somebody else chose, and over the next three hours they will produce several hundred photographs of whatever that route passes.
Nobody paid for that. Which is the entire reason photo walks keep getting sponsored.