Funny how sometimes the simplest tool ends up being the one everyone circles back to. That’s pretty much the story of SMS marketing right now, and Mailchimp is riding that wave perfectly. Consumer365 just crowned Mailchimp as the Best SMS Marketing Service for 2025, not just because it sends texts, but because it does it with the same kind of precision, automation, and usability that made it famous for email.

When Nikos Bartzoulianos stepped into the role of Chief Marketing Officer at Electrolux Group 14 months ago, coming from Samsung, he carried with him a vision to revitalize one of the world’s longest-standing appliance brands. Despite Electrolux being over a century old, with sister brands AEG and Frigidaire also carrying a similar heritage, Bartzoulianos believed the brand’s global recognition had diminished. He saw an opportunity not just to refresh its image but to return Electrolux to the status of a “hero brand” — one that people feel proud to identify with, one that stands out for both quality and cultural relevance.

Travel blogs have become powerful tools for travel marketing, serving as dynamic platforms that influence travel decisions, inspire wanderlust, and promote destinations, products, and services. The evolution of travel blogging from personal journals to influential marketing channels can be attributed to several key factors. Firstly, the authenticity and personal touch of travel blogs create a unique connection with readers. Unlike traditional advertisements, travel blogs provide first-hand accounts, detailed experiences, and personal stories that resonate with potential travelers.

In an age dominated by digital advertising, print marketing remains a steadfast contender in the world of business promotion. While online campaigns and social media blitzes capture the spotlight, print marketing quietly continues to offer unique advantages that the digital realm cannot replicate. This traditional form of advertising, rooted in tangible materials such as brochures, flyers, and posters, maintains its relevance and efficacy in the modern market. Print Marketing, courtesy of Prints.

In an era marked by the rapid advancement of technology and the proliferation of digital platforms, businesses are continually seeking innovative ways to connect with their target audiences. Traditional marketing strategies, while still relevant, are increasingly being supplemented and even supplanted by newer, more dynamic approaches. One such approach that has gained prominence in recent years is “technography.” Technography, the study and analysis of an individual’s digital footprint, is emerging as a powerful marketing tool that provides valuable insights into consumer behavior, preferences, and trends.

As I stepped into the world of event marketing, I embarked on a thrilling journey filled with creativity, strategy, and boundless opportunities. My event marketing side hustle allowed me to blend my passion for planning and my knack for captivating audiences, creating unforgettable experiences that left lasting impressions. Picture this: a warm summer evening in the heart of the city. The sun is setting, casting a golden glow on the bustling streets.

A national tourism promotion campaign is an essential strategy for enhancing a country’s economy and showcasing its unique cultural heritage and natural wonders. To unleash the full potential of tourism, it is imperative to meticulously plan and execute a comprehensive national tourism promotion campaign. This article will guide you through the essential steps required to organize a successful national tourism promotion campaign that not only attracts visitors but also leaves a lasting impression.

Event marketing can be a powerful tool for businesses looking to reach their target audience and achieve their marketing goals. However, in order to be effective, it’s essential to first understand your audience and what they are looking for in an event. In this article, we’ll explore the importance of knowing your audience and how it can impact the success of your event marketing efforts. Knowing your audience is essential for creating an event that resonates with them and meets their needs.

Why do people attend conferences and trade shows? There are many reasons why people attend conferences and trade shows. Some common reasons include: Networking: Conferences and trade shows provide an opportunity for people to network with others in their industry and make new connections. Education: Conferences and trade shows often offer educational seminars, workshops, and presentations on various topics related to the industry. Product demonstrations: Trade shows provide an opportunity for companies to showcase their products and services to potential customers.

Here are a few of the latest trends in marketing technology: Artificial intelligence and machine learning: Artificial intelligence (AI) and machine learning are being increasingly used in marketing to analyze data and make predictions and recommendations about marketing actions to take. For example, AI can be used to analyze customer data and predict which products or services a customer is most likely to purchase, or to optimize the content and timing of marketing campaigns.