A red double-decker swings through the Gran Vía junction at dusk carrying two campaigns at once. The upper flank runs the operator’s own branding beside the Madrid coat of arms and the city tourism wordmark. The rear quarter is a Disney live-tour ad, bought and paid for by somebody with no stake in whether tourists ride the bus at all. Same vinyl, same chassis, two completely separate transactions. Sightseeing buses get filed under tourism.