Global Entertainment & Media Industry Set to Reach New Heights: Advertising Revenue to Surpass $1 Trillion by 2026
The global entertainment and media (E&M) industry continues to thrive, with total revenues projected to rise from approximately US$2.65 trillion in 2023 to nearly US$3.2 trillion by 2028. A key driver of this growth is the advertising sector, expected to surpass US$1 trillion by 2026, highlighting a significant shift towards digital and online advertising.
Key Highlights:
Advertising Revenue Surge: Projected to grow by 28% through 2028, advertising revenue is set to account for about 53% of the total E&M industry’s growth over the next five years.
Internet Advertising Dominates: Internet advertising experienced a 12.1% growth in 2023 and is expected to constitute approximately 75.1% of total advertising expenditure by 2028.
Streaming Services Adapt: Facing increased competition, streaming services are shifting to ad-based models, cracking down on password sharing, and incorporating live sports to attract viewers.
Gaming and Live Events Rebound: The gaming sector is expected to exceed US$290 billion by 2027, while cinema and live music revenues are on track to surpass pre-pandemic levels by 2026.
Generative AI is also emerging as a transformative force within the E&M industry, driving new revenue streams and reshaping business models.