Mailchimp Named Best SMS Marketing Service of 2025
Funny how sometimes the simplest tool ends up being the one everyone circles back to. That’s pretty much the story of SMS marketing right now, and Mailchimp is riding that wave perfectly. Consumer365 just crowned Mailchimp as the Best SMS Marketing Service for 2025, not just because it sends texts, but because it does it with the same kind of precision, automation, and usability that made it famous for email.
Mailchimp’s SMS system feels like exactly what most businesses wanted all along: a way to message customers quickly, personally, and without juggling five separate platforms. Everything happens inside the familiar Mailchimp dashboard — segmentation, scheduling, analytics, compliance settings, even quiet hours (which, honestly, should have existed years ago everywhere). The platform handles SMS and MMS, meaning businesses can send quick one-liners or richer visuals when they want to grab attention.
The timing couldn’t be better. Brands are competing in a world where everyone’s distracted, feeds are full, inboxes are bursting, and yet text messages still manage a wild open rate — typically above 90 percent and often read within minutes. That makes SMS a kind of antidote to digital noise. Whether it’s a flash sale, a delivery update, or a reminder that a cart is still waiting, text messages land fast and feel direct. Research backs this up with a near total smartphone adoption rate in the U.S., and a growing behavior shift where texting is simply the default way people communicate.
Mailchimp’s approach plays into that perfectly. Setup mirrors email campaigns, so nothing feels intimidating. Users can manage consent, build SMS automations, personalize content by name or behavior, and—this part is key—track real-time performance. Templates exist for the usual suspects: promos, product updates, re-engagement nudges. But everything is tweakable, and because it integrates with Mailchimp’s analytics, brands don’t just blast messages — they refine them.
It also helps that Mailchimp takes compliance seriously. Opt-ins, opt-outs, time zones, country-specific texting laws — it’s all structured and visible, which is a breath of relief for anyone who’s ever tried navigating telecom regulations solo.
The numbers helped secure the award too. Mailchimp reports an impressive 16× ROI on SMS campaigns among e-commerce users, measured between late 2023 and mid-2024. Consumer365 flagged that, alongside seamless email-to-SMS automation and a clean UI, as a major deciding factor.
Marketing is shifting again — not away from email or social, but toward a more layered communication strategy. SMS now sits in the same funnel as newsletters, retargeting ads, and automated onboarding flows. Someone abandons a cart? They get an email first… then, if needed, a gentle text: Hey, you forgot something — want us to save it for later? And sometimes, that simple nudge closes the sale.
Mailchimp isn’t reinventing the medium — it’s organizing it, refining it, and making it something a small bakery, an online retailer, or a global brand can run without friction. That, ultimately, is why Consumer365 put the gold label on it.
SMS marketing isn’t new, but it’s suddenly essential again — fast, personal, measurable. And in 2025, Mailchimp seems to be the service doing it better than anyone else.