Mktg Dev stands for Marketing Development.
The Trade Desk has named itself the first demand-side platform partner for DramaBox, the vertical short drama app, opening programmatic access to one of the fastest-growing content categories on the open internet. Inventory is live globally. The numbers behind …
Semrush used the Adobe Summit to announce a formal operating model built around what the company is calling “Brand Visibility”—a framework …
The debate is usually framed as a zero-sum competition: more European identity means less French identity, less Polish identity, less Greek …
Positioning is the most leveraged work in marketing and the most frequently skipped. Companies would rather launch a campaign than do the …
Everyone talks about marketing funnels. Fewer people actually know how to build one that moves buyers from stranger to customer without …
Content marketing has been oversimplified into a rhythm: publish three posts a week, share on social, watch the leads roll in. That’s not a …
Email marketing has been declared dead so many times that the obituaries have started to look absurd. The channel is alive — but the way …
Marketing teams have never had access to more data. They’ve rarely been more confused about what it means. The problem isn’t the tools — …
Paid media is the fastest way to generate demand — and the fastest way to burn money if the underlying strategy is wrong. Most budget waste …
Product-led growth is not a marketing strategy. It’s a go-to-market motion that changes what marketing is responsible for, how it’s …